History

In the early 1900’s, Standard Oil set out to find a place where their executives and clients could gather to forge relationships in an atmosphere designed to satisfy their every need. In 1922, at the dawn of the oil industry, Standard Oil established Red Crown Lodge and set the standards for how the property is operated to this day. Over 80 years – through management transitions from Standard Oil to Amoco – Red Crown Lodge became a corporate symbol of success and the preferred meeting location for one of the world’s largest and most prestigious corporations.

The dawn of the 21st century brought a new chapter to our storied history. In 2001, Red Crown Lodge was acquired by the family of real estate developer Robert Dunn of Madison, Wisconsin, and opened its doors for the first time to corporations, professional organizations, groups and business leaders outside the oil industry. The principal focus of the Dunn Family’s interest is to build on the history of Red Crown Lodge by offering a guest experience that is second to none.

From the days of Dwight Eisenhower fishing the shores of Trout Lake, to the lore of John Dillinger roaming these parts, the tranquil enchantment of Wisconsin’s Northwoods has been a destination for corporate getaways for every type of organization — from corporate conglomorates like BP to family owned businesses.